S.M.S. WATCH - watch design for my ideally own brand


I developed this design during the Master of Art in Design, Creative Academy, in 2011 during a one day workshop. The class was asked to design a watch for an unexisting brand, ideally of our property, with absolute freedom in terms of aestethic and tecnologies.

I wanted to create the illusion of a concentric time, still moving the center from the center of the case and putting it aside. So seconds go in circle while minutes, hours and days work with a retrograd system.